Internal Coordination Theory

Internal coordination, as a form of economic productivity, remains underestimated, especially in relation to the digital economy. It generalizes demand by integrating labour value, utility value, and focal points into digital productivity. Internal coordination embodies the concept of demand because it balances or regulates supply and demand. Therefore, it serves as the intrinsic motivation for market participants to naturally self-correct and self-govern from within the market. The market requires an individual, an entrepreneur, to recognize and solve existing coordination problems outside of price mechanisms. This is achieved through the negotiation of social norms. The market self-regulates and self-corrects only within the scope where everyday participants negotiate internal coordination and share common-sense norms.